Lifecycle Marketing Specialist

Marketing & User Acquisition (London-UK)

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker. 

Based at our NaturalMotion Games studio in London. For the past five years, NaturalMotion  have been named one of the Best Places to Work in the UK games industry by

Job Purpose

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

Key Roles & Responsibilities  

  • Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.

  • Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement

  • Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).

  • Flawlessly execute tests and tactics that increase player health and lifetime value.

  • Embrace established processes and find opportunities to improve efficiency of role.

  • Ensure the highest standards, employ best-practices and foster accountability.

Required Skills & Experience

  • Experience in CRM or Lifecycle Marketing roles (B2C only)
  • Hands on experience with HTML, SQL, and Content Management Systems such as Braze, Leanplum and Moengage

  • Experience in warming up new IPs and monitoring domain reputation

  • Demonstrated success in deploying effective marketing communications at scale

  • Inquisitive action-biased mind, appropriately focused on customer and business critical metrics

  • Self-starter with ability to thrive under pressure in a fast-paced environment

  • Effective producer of high-quality work with a desire for increasing responsibility

  • Proven ability to learn technology quickly

  • Able to effectively balance and prioritize multiple tasks

  • Strong communication, copywriting, organisational and project management skills

  • Excellent attention to detail

  • A team-first attitude

Desirable Experience & Skills 

  • Passion for games

What we offer you

  • Competitive salary and discretionary annual bonus scheme 
  • Create next-gen games that will be played and loved by millions of players 
  • around the world
  • Work in a family-oriented, collaborative team that invests in your development and growth on-the-job
  • A diverse team of friendly, fun and supportive co-workers
  • Flexible working hours & crunch-free working culture
  • Communal music and laid-back atmosphere
  • Summer/Christmas parties and Happy Hour in the studio each Friday
  • 25 days holiday, plus Christmas shutdown
  • Private medical care and healthcare cash plan
  • Life insurance and critical illness insurance
  • Cycle to work scheme
  • 6 months fully paid maternity leave or 3 months fully paid paternity leave
  • Annual season ticket loan and cycle to work scheme

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Please contact us at to request an accommodation associated with your application for an open position.


Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a or email domain).

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