Vacancies

Senior Manager, Media Planning – 6 month contract

Marketing & User Acquisition (London-UK)

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker. 

Based at our NaturalMotion Games studio in London. For the past five years, NaturalMotion has been named one of the Best Places to Work in the UK games industry by gamesindustry.biz.

Job Purpose

Zynga is hiring for a Senior Manager, Media Planning on a 6 month fixed-term contract.  You will be an integral member of our GTM Brand Marketing team and will work closely with the Director, Media and Brand Partnerships to shape the brand playbook. You will work closely with senior stakeholders from our global media agency and digital media partners, to deliver best-in-class full year media strategies for the launch of new titles. Ensuring paid media efforts are focussed on innovation and constantly measuring effectiveness of our efforts. Collaboration with the Brand Strategy, Influencer, UA and Social teams will be critical to success. Presenting GTM Paid Media strategies and activations, to secure sign off will be a key part of the role 

Clarity of thought is a must. You should be a solution-oriented, relation focussed,creative problem solver and self-starter with passion and enthusiasm for driving results. 

Key Roles & Responsibilities

 

• Collaborate with the GTM brand strategy team and key stakeholders, to understand marketing and commercial goals, target audiences and industry landscape.
• Build and maintain relationships with key stakeholders in the business, acting as a trusted advisor on media strategies.
• Lead in presentations to provide media expertise and strategic recommendations.

• Leverage consumer insights to identify target audience behaviors, media consumption habits, and market trends
• Analyze data from various sources like GWI tool, to inform media planning decisions and optimize campaign performance
• Develop comprehensive media frameworks that effectively reach the target audience and align with the marketing & commercial objectives.
• Ensure media strategies are innovative, data-driven, and aligned with industry best practices.
• Develop the media playbook,  reinforce a test and learn approach 
• Lead the development of Scenario plans for media campaigns where needed.
• Collaborate with media buyers to optimize media investment and ensure campaigns are executed effectively
• Monitor campaign performance, analyze data, and provide insights and recommendations for ongoing optimization
• Collaborate with the creative / social teams, to align messaging and creative concepts with media plans

Required Skills & Experience 

• Experience in a media planning/strategy role
• Excellent communication, ability to work with cross functional colleague in an impactful way
• Self-starter, with a can do attitude
• Ability to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectations
• Interested in shaping the brand playbook

Desirable Skills & Experience 

• Agency experience

What do we offer?

• Competitive salary
• Create next-gen games that will be played and loved by millions of players around the world
• Work in a family-oriented, collaborative team that invests in your development and growth on-the-job
• A diverse team of friendly, fun and supportive co-workers
• Flexible working hours & crunch-free working culture
• Communal music and laid-back atmosphere
• Summer/Christmas parties and Happy Hour in the studio each Friday
• Paid holiday
• Pension plan with a double matching employer contribution (capped at 8%)
• Private medical insurance, dental insurance and healthcare cash plan
• Life insurance, accident insurance and long-term disability insurance
• Fitness Reimbursement plan worth £600 per annum
• Charitable Giving Platform to which the Company contributes a 2:1

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Please contact us at accommodationRequest@zynga.com to request an accommodation associated with your application for an open position.

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Zynga does not  engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a zynga.com or naturalmotion.com email domain).

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