User Acquisition (UA) Manager

Marketing & User Acquisition (London-UK)

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker. 

This role will be based out of our NaturalMotion Games studio, based in Central London. At NaturalMotion, we embrace a hybrid work environment. Within this role, you would work 2 days per week in our London office and the remaining days at home. For the past six years NaturalMotion Studios have been named one of the Best Places to Work in the UK games industry by

Job Purpose

Our User Acquisition team is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts.

You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with Engineering and Machine Learning Engineers to further improve our internal tools. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have succeeded in launching games in different markets.

Key Roles & Responsibilities

  • Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
  • Lead the optimisation efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Conduct industry research and present actionable findings
  • Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements
  • Support the creative direction of our advertising asset needs to ensure top performance

Required Skills & Experience 

  • Experience in media buying for mobile app products (leveraging Ad Networks and DSPs)
  • Strong, problem solving, and critical-thinking skills and experience working in metrics based environment
  • Experience in using advanced and privacy-safe mobile measurement approaches such as SKAdNetwork, Google Privacy Sandbox, and Media Mix Models
  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimisation
  • Outstanding communication and client skills – both written and spoken – to work effectively with our studios
  • Ability to manage multiple projects simultaneously within tight deadlines

Desirable Skills & Experience 

  • Experience scaling games to top 100 grossing

What Do We Offer?

  • Competitive salary and discretionary annual bonus scheme
  • Create next-gen games that will be played and loved by millions of players around the world
  • Work in a family-oriented, collaborative team that invests in your development and growth on-the-job
  • A diverse team of friendly, fun and supportive co-workers
  • Flexible working hours & crunch-free working culture
  • Communal music and laid-back atmosphere
  • Summer/Christmas parties and Happy Hour in the studio each Friday
  • 26 days holiday + bank holidays, 2 paid personal days
  • 6 months of fully paid maternity/adoption leave or 16 weeks of fully paid paternity leave (eligibility criteria apply)
  • Pension plan with a double matching employer contribution (capped at 8%)
  • Private medical insurance, dental insurance and healthcare cash plan
  • Life insurance, accident insurance and long-term disability insurance
  • Company Employee Stock Purchase Plan (ESPP) (eligibility criteria apply)
  • Fitness Reimbursement plan worth £600 per annum
  • Charitable Giving Platform to which the Company contributes a 2:1
  • Annual season ticket advance and cycle to work scheme

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Please contact us at to request an accommodation associated with your application for an open position.



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